Sunday, April 17, 2016

Snoopers Charter:the technical challenges of spying on anation

Theresa May’s
Many critics have moral judgements against the Investigatory Powers Bill, but experts argue it isn’t even technically feasible. Nicole Kobie explains their concerns

THERE ARE MANY issues surrounding the so-called Snoopers’ Charter, but one that experts are trying to answer is whether it’s even possible. The latest version is the Investigatory Powers (IP) Bill, which is currently working its way through parliamentary committees as a draft. A vote is due in 2016. Key aspects include provisions to collect communications metadata, such as who you email and when, but not the content of the message; the ability for police to hack computers and bug phones; and provisions to potentially insert backdoors into encrypted messaging systems

In last month’s issue of PC Pro, we examined the plans behind the draft bill and criticisms of it. This month, we consider the technical challenges, from the security and network issues to costs and jargon.

But there’s a catch: although the bill runs to 299 pages, the technical details are vague, making a consideration of the practical feasibility difficult. “When you’re trying to get a proper technical analysis of the bill, at the moment it’s very hard to do that,” Andrew Kernahan, public affairs manager at the ISP Association (ISPA), told PC Pro. “I think the industry has been quite clear, and ISPs have been quite clear, that we need more information to be able to do this, because the internet is not so straightforward.”

There’s good reason for fuzziness on some details, as the government is hoping to future-proof the law. “It’s been explained to us that this is a once-in-a-generation attempt to pass a new law that works,” said Kernahan. “While we welcome that, unfortunately, passing technical legislation like that doesn’t quite work. So it’s hard to get real technical analysis of the proposals until more information is forthcoming from the government.”

The parliamentary Science and Technology Committee has been calling in experts to give their thoughts on the technical aspects of the draft bill. Here’s what they’ve said so far, and what it means for the feasibility of the Snoopers’ Charter.

Legal jargon
Much of the confusion is due to jargon. Antony Walker, deputy CEO of industry body TechUK, told the committee: “Often language used in the course of a technological discussion changes when it is used in a more legal context.” Walker mentioned certain phrases such as “communications service”, “internet connection records” (ICR) and “equipment interference” – the latter a euphemism for hacking – saying that how such terms are interpreted in a practical way has “technical implications”. He added: “The industry view is that we could certainly benefit from perhaps examples or clearer suggestions as to what is and is not included.” Mark Hughes, head of security at BT, pointed out that his company must know if the law applies only to public networks or also to the private networks it supplies to companies, while Walker noted that equipment definitions must be clarified to reveal whether they include Internet of Things gadgets, smart toys or even connected cars. “In theory, the manufacturer of the products could

be subject to a warrant to enable interference with those devices,” he noted, adding that all of this affects whether or not the plans are technically feasible

Logging web pages One of the more controversial aspects of the IP Bill is ICR and messaging data, which Adrian Kennard, head of ISP Andrews & Arnold, noted in a written submission makes a fundamental mistake about how the internet works. He argued such data should be logged at browser or server level, saying it makes no sense to log web-page visits at the network level. “This is because, like any ‘over the top’ service, the browser and computer breaks down what it is doing in to packets of data, and sends these over the internet… the ISP sees just the packets in between,” he said.

“It is a bit like saying that the postal service has to log letters sent, but they are thwarted by the fact that every sender puts the letter through a shredder first and each shredded bit of each letter is being delivered, mixed in with every other letter, to a destination where it is glued back together,” he added.

Technical costs
The money available also affects the technical feasibility of the project. The government has set aside £174 million to pay for data collection, but ISPs argue that’s insufficient. “You can do most things if you put enough time and effort into it, and if you buy the best kit and put a lot of resources into it,” said Kernahan. “But that’s not necessarily what the bill is going to allow in terms of the sort of money that they have available.”

That view was echoed by Mark Hughes, who told the committee that BT would“incur significant cost if you implement the intent and assumptions behind the internet connection records part of this bill”. He added that the cost would either have to be paid by government or passed on to customers.

End of encryption
The IP Bill doesn’t outright ban encryption, but it does provide a means for authorities to require communications companies to collect users’ data. For an encrypted system, that could mean creating backdoors. Companies wouldn’t be able to tell users they were under such an order. “What is not completely transparent is what happens where a third party has implemented end-to-end encryption themselves and it would not be technically feasible for the service provider to remove that encryption,” Walker said.

The requirement that companies keep quiet about these backdoor orders is especially challenging for open-source companies, with Walker pointing to Firefox-maker Mozilla. “The very nature of its business, which is based on inputs from the open-source community, means that a lot of its code has to be out in the open,” he said. “Therefore, meeting any of the equipment interference requirements would be something it could not conceal from the people who provide the open-source software. A company like that would face very real, specific problems

BT’s Hughes pointed out that future encryption systems, notably Transport Layer Security 1.3, “will have a big impact on the ability of internet connection records to be useful”, as it will encrypt transactions earlier in the process, making it to see what people are to online.

Security concerns ICR and other message metadata collection requirements mean ISPs, particular, will be building large databases of sensitive information. Keeping that safe will be difficult if impossible – just ask TalkTalk, which was hacked last year. “It’s never going to completely foolproof in terms of security… and there’s potentially more risk with more data that’s made available,” Kernahan said. “The example that was given at the evidence session last week was the NSA themselves – which is probably one of the most secure organisations in the world – had this known data leakage.

Walker also raised the spectre of authorities hacking devices, especially at a bulk level. “That is regarded by a lot of people across the industry as opening up the potential for the maintenance, or addition, of vulnerabilities in networks or services that should in reality be patched,” he said.

While that may leave an email client with a flaw that could be used by criminals, as well as spies, it could have even more dramatic repercussions on future devices such as connected cars. “In a much more connected world, with many more connected devices on which we all rely for our security and safety, we have to think carefully about taking that additional step

Copyright common sense ripped to shreds

Copyright law takes a step back after rights holders challenge the sensible private copying exception

RIPPING MUSIC FROM a CD to your phone is once again illegal – as is taking photos of designer objects. Copyright law is convoluted, but the UK took a step towards sanity in 2014 with the introduction of a private copying exception, which allowed individuals to back up films in the cloud or rip tracks from CDs into digital formats

However, that has now taken a step backwards, after a legal challenge from rights holders who claimed they weren’t being properly compensated, “for what they saw as a loss of sales opportunity,” said Peter Dalton of tech law firm Kemp Little.

This compensation is required under EU law. “The UK government was keen to avoid any sort of levy, and argued that its limited copyright exception (which allows copying for

personal use only) would not result in any lost sales for rights holders, because it simply reflected what consumers were already doing,” Dalton noted. But rights holders said the government failed to prove that – and the court agreed.

This means that, again, backing up your music collection is technically an infringement – although it’s unlikely anyone will be prosecuted. “Even if it was possible to identify infringers, the cost of pursuing the claim and the potential for bad publicity mean that rights holders are unlikely to enforce against such individuals,” said Rob Guthrie, partner at Osborne Clarke

If you ripped songs when it was legal, you’re in limbo. According to Guthrie, such tracks have an “unclear” status: “The judge who quashed the regulations refused to decide this point, saying it would have to be resolved in future disputes.”

Photo finish
Another copyright change has raised eyebrows. The government plans to extend copyright for “works of artistic craftmanship” such as designer chairs from 25 to 70 years after the creator’s death – the standard UK term for copyright. This will include photos or 2D representations of these objects

Lawyers say the legislation needs refining. “For example, there may be certain circumstances where a use is made of the copyright work that does not commercially compete with the copyright owner,” noted Alison Rea of Kemp Little. For example, “incidental inclusion of an artistic work in the background of a photograph, or where a copyright work is used as part of a parody or pastiche”.

While photographers, museums and publications should be concerned, most of us need not worry. “If you post a picture of a chair you bought on Twitter, the company’s not going to sue you – you just spent £5,000 on a cool designer chair,” said Iain Connor, a partner at Pinsent Masons. “They’re going to say thank you very much.”

They’re worried about knock-offs, or “inspired by” furniture that’s sold for a tenth of the price. “The chairs that retail in Harrods for £5,000, but copies can be bought in the back of The Sunday Times for £499 – that’s what the change is directed at.”

Will it ever get better?
Companies can help by writing in exceptions, letting you share photos of a swish chair or explicitly giving permission to make copies of a song. iTunes does this, letting a track be copied to up to five devices. “It’s an acknowledgement that giving someone a single-use licence is a bit ridiculous,” Connor said.

Despite the law being an ass, the private copying exception is unlikely to be rewritten into the statute book anytime soon. “Unfortunately, in this case, the government appears to have retreated from the issue, having being burned once,” noted Dalton.

“Laws that are rarely enforced, and frequently ignored or not understood, are deeply unsatisfactory,” Dalton added. “Hopefully, the government will return to this issue in the future and bring the law into alignment with the practical and commercial reality of how consumers use their digital media in the 21st century

Saturday, April 16, 2016

The case for better battery life

Many factors influence how long a phone lasts between charges. We chart the changes Apple has made to its iPhones over the years

APPLE SURPRISED MANY by offering a branded case for the iPhone 6, and not only because the clunky design isn’t up to the company’s sleek standards. The $99 (£65) Smart Battery Case was seen as an admission that the iPhone is falling behind on battery life, as it features an integrated battery offering an extra 18 hours of time between charges.



Apple steadily increased the iPhone’s battery size until the latest launch: the iPhone 6s has a smaller battery than the iPhone 6. However, it doesn’t mean users suffer, as there are other ways to extend time between charges than shoving a massive battery into a phone. Indeed, our own review suggested there’s no difference in battery life between the 6 and 6s


Larger batteries do mean bigger phones: while the iPhone progressively thinned from 12.3mm with the 3G in 2009 to 7.1mm with the 6 in 2014, it gained a few tenths of a millimetre this year. In terms of weight, it hit its lightest with the iPhone 5 and 5s, putting back on the pounds – well, grams – with the 6s and 6s Plus the heaviest models yet


Battery life and battery size
Size isn’t everything, especially when we’re talking batteries. A lot can influence how long a phone lasts between charges, from display size and pixel density to the chipset it uses and how well it’s optimised. Consider the Google Nexus 6: it ranks mid-table in our chart of eight top smartphones’ battery life in our video-rundown tests, despite having the largest battery of the bunch. Meanwhile, the Samsung Galaxy S6 Edge squeaks out an extra three hours between charges despite having a battery that’s 620mAh smaller.

Electronic Five stories not to miss

1 Microsoft“sorry” forSurfacePro4


Microsofthasissuedanapologyviaasupport forumforissuesinitsSurfaceBookand SurfacePro4,sayingitwas“sorryforany frustration”causedbythe“lessthanperfect” products.Usershadcomplainedabout flickeringdisplaysandcrashing.While thosewerefixedbyaNovemberupdate, thatappearstohaveharmedbatterylife.

2RaspberryPi shrinkstoZero


TheRaspberryPiZerocostsonly£4,butis 40%morepowerfulandafifththesizeof theoriginalmodel.The5mm-thickcomputer usesminiconnectors,soyoumayneedto shelloutforadapters,anditalsolosesthe cameraanddisplayinterfaces.Butforless thanthepriceofapint,who’scomplaining?

3Androidtoget split-screenmultitasking


FutureversionsofGoogle’smobileOScould featuresplit-screenmultitasking,according totheteambehindthePixelC(readour reviewonp56).Suchafeaturewouldmake thedevicemoreusefulforprofessionals,but isn’texpectedtoarriveuntilAndroid7N, whichisn’tdueoutuntilthesecondhalf of2016.

4 HasBitcoin creatorbeen found?


Journalistshaveclaimed tohaveuncoveredthe realidentityofthecreator ofdigitalcurrencyBitcoin, whogoesbythepseudonym SatoshiNakamoto.Butitremains unclearifAustralianCraigWrightisthe founder,andhishomewasraidedbypolice aspartofanunrelatedtaxinvestigation shortlyaftertheclaimsweremade

5 UKhackerarrestedafter childtoyfirmisattacked


SmarttoymakerVTechadmitteddataonsix millionchildrenandfivemillionoftheir parentsleakedafterthefirmwas targetedbyahacker. Theattackersaid hedidn’tintendto releasethedata, sayinghewanted tohighlightVTech’s laxsecurity.A 21-year-oldfrom Bracknellhassince beenarrested

Burnt out: how MozillaFirefox can keepthe lights on

StatCounter global stats

Mozilla has dropped its Google funding and shut down two revenue targeting projects. Is the end nigh for the developer?

FILLING A $300 MILLION hole in a budget isn’t easy for any company, but Mozilla is so serious about not taking Google’s money for search referrals that it’s refusing payment even when it could be charging.

Last year, Mozilla cited competition reasons for why it would no longer take Google’s money for search referrals – which was once responsible for 90% (or £300 million) of Mozilla’s income. The open-source company said it’s since made up some of that funding thanks to search deals with Yahoo in the US, Baidu in China and Yandex in Russia. It’s yet to find a deal in Europe, where Google remains the default search engine – a benefit it currently receives for free.

Publicly, Mozilla claims it isn’t worried, with chief financial officer Jim Cook saying in a statement that the developer’s situation is “really strong”. However, the funding shift comes alongside other challenges, including announcements that Mozilla is shutting down Firefox OS, its mobile operating system, and Sponsored Tiles, ads embedded in the homescreen of the browser.

Beginning of the end?
Over the past seven years, Firefox’s global share on desktop has slid from 26% to 15%, according to StatCounter, while Google’s Chrome browser has climbed from nothing to 54%. “In many ways, it’s natural to see Mozilla and Google drifting apart,” Greg Taylor, research fellow at the Oxford Internet Institute, told PC Pro. “Their original deal was struck at a time when Firefox was the rising star of the web-browser market and virtually all browsing was done on the desktop. Now, Google controls the world’s most popular browser and the world’s most popular mobile operating system, which itself supports a growing share of browsing activity.” The failure of Firefox OS could be as much a problem as the desktop decline, said analyst Jeff Kagan. “I think this Firefox OS problem may be the beginning of the end for Mozilla,” he said. “While this was a good idea, it apparently isn’t winning enough market share to make the effort worthwhile

Firefox, we need you
Taylor disagrees, saying Firefox brings benefits even for those who don’t browse with it. “I think that Mozilla and Firefox have a valuable role to play in the vitality of the broader web ecosystem, so it would be a real shame to lose them,” he said. “Of the other three major browsers [Internet Explorer/Edge, Safari and Chrome], two are not cross-platform, and all are sponsored by platform owners who might be suspected of having ulterior motives.

“We should expect that such competition helps to keep everyone honest, and may also be a spur for innovation in the sector,” Taylor added. “Past innovations such as tabbed browsing or the unified address/search bar were rapidly imitated across the industry after their initial introduction, which suggests that having another team of engineers working on ways to improve users’ browsing experience is likely to have a positive impact on product quality across the sector

Making it pay
The search deals with Yahoo and others will help replenish Mozilla’s coffers, but with 90% of Europeans turning to Google for search, Taylor noted that “it’s not clear how happily European consumers would embrace a browser” that used a rival. Despite Mozilla no longer taking Google’s cash, its search remains the default in Firefox’s search bar across Europe.

But Taylor said there are many ways the open-source developer can fund its work without Google. Mozilla could drive traffic to a web portal or build its own search engine. “But that would be a significant undertaking, so I consider it to be quite unlikely,” Taylor added. Mozilla could also push more for donations – it’s now showing a donation message on homescreens, but it’s a far cry from the insistent plea that Wikipedia shows on every page during its annual drive – or it could start selling services to corporates.

“What exactly the best option is depends on circumstances that only Mozilla’s executives are privy to, but the bottom line is that if you control access to 15% of the world’s web traffic then you should be able to find some way to stay in business,” Taylor said.

Thursday, April 14, 2016

At last! A get-rich-quick scheme that involves nothing more than dropping an ‘e’ – all that’s needed is a gap in the market


Mel Crouchr
I NEED TO raise a lot of money fast, so it’s great to discover that social networks are the answer to all my dreams of avarice. I can raise a fortune not by joining a network, but by setting one up. I have analysed all the money-spinning social networks, and discovered they have one thing in common when it comes to financial success: their names. If I want money for old rope, then what I need to do is follow their naming protocols, and give my network a twosyllable name that ends in ‘er’. But here’s the clever bit; after I name my creation I must delete the ‘e’. And that’s the secret of how to become an instant millionaire.

Take Flickr, for example. Flickr is a social network where people bore the pants off one another with as many bad photographs as they can upload. There’s a 1TB storage limit, which translates to the equivalent of ‘a lifetime’s worth of crap in exchange for force-fed adverts and surrendered data’. Pro photographers are welcome to join in the fun for five hundred bucks, and get the alternative deal of ‘a lifetime’s worth of professional crap without the adverts’. More than 50 million crapmongers have already signed up, but it wouldn’t work at all if Flickr was named Flicker.

Then there’s Tumblr, which does for words and pictures what Flickr does for pictures alone. Tumblr has harnessed over a quarter of a billion willing members. If it had been called something stupid like Tumbler it would never have been valued at a billion dollars and flogged off.

So that’s where all my money is going to come from, at four US dollars per soul. I need to select a little noun ending in ‘er’, drop the vowel, and rake in the cash. Raptr does it for video gamers. The now-defunct Dopplr did it for people who can walk. Everyone’s at it, and revenue generation pulls the same trick every time: I will either get paid by advertising or get paid by subscribers not to view advertising. Brilliant.

The only thing missing from my scheme for instant wealth is to spot a popular activity and do the name thing. I was going for Tossr, but I’ve been beaten to the erectile gristle market by something called Grindr. Which is a pity, seeing as Grindr has more than six million members. I wanted to include a Satyr joke here, but I don’t speak Greek or have a permanent erection. Then I considered catering for the millions of us who regularly pass wind, by setting up Fartr. But it seems the flatulence social network has been running since it was successfully crowdfunded last year. In fact every market sector I’ve tried to bag has already been exploited. Except one. And it’s going to be more popular than Flickr bad photography. Bigger than Tumblr blogs. More universal than sex or even farting. I am going to set up a social network for the dead. Latr.

Kids today, eh? Staring at a screen for hours on end before they can barely walk. Don’t mention anything to the parents, though

Richard Easton
I RECENTLY HAD a holiday in Vietnam, which meant getting to play the role of ‘cool uncle’ to my niece and nephew, aged 3¾ and 2½ respectively. Whenever an opportunity to see them crops up I’m sure to take along an age-appropriate gift, but I also get requests from my sister for things to take over from the UK.

This time, I was asked to bring a tablet. Not for my sister, but for the kids. This was something I objected to. Quite vehemently. Not just because it suddenly made my gifts of a children’s pop-up tent, some soft toys, a basketball complete with hoop and some Lego Duplo suddenly look a bit rubbish, but because I don’t believe children this young should be using tablet computers.

Not to sound too much like an old grouch, but at their age I would have been happy with an empty cardboard box and my imagination. In my (non-parental) opinion, kids already spend far too much time with technology instead of playing outside or socialising with their peers. And this is coming from someone who started using a computer from an early age

Maybe I’m out of touch. Look around and you see children as young as my niece and nephew playing on parents’ tablets and smartphones. I’m sure when I was a toddler I wouldn’t have been trusted with anything costing hundreds of pounds, but now the likes of Amazon produces rugged tablets aimed specifically at children, there’s nothing to stop you handing your child a screen.

So now we’ve got our kids staring at an LCD all day, where do we go? A tablet at three, a laptop at five, a drone at eight, a driverless car at 10? There’s no room for wooden blocks or a cup and ball any more.

I did learn an important lesson from this whole experience, though. You should never question someone’s parenting unless you’re prepared for a heated debate. I ended up buying the tablet.

We’re getting a horrible nagging feeling this month, from Microsoft in one ear and a tech-savvy three-year-old in the other. Still, at least we’ll all soon be loaded

Chris Finnamore
Not everybody wants Windows 10, but if you’re not careful you could find it taking up a huge chunk of your hard disk space

I LIKE WINDOWS 10. I think it’s a strong operating system that is improving all the time. However, I fully support those who, for whatever reason, don’t want to make the jump. For example, I have one AMD-based system that, with Windows 10, is incredibly slow in games. Nothing I do with graphics drivers will fix the problem, so I’ve just resigned myself to the fact that Windows 10 hates my motherboard and, on that machine at least, I’ll stick with Windows 8.1.

decent operating system, and can be vastly improved by installing an alternative program interface such as Classic Shell. Once you have a proper Start menu installed, you’ll have a fast, stable operating system, and the only thing you’ll have to worry about is in which one of the 47 Settings menus (spread across two different Control Panels) you’ll find the option to change your password.

Unfortunately, Microsoft is determined to drag me, and other Windows 10 refuseniks, kicking and screaming into double digits.

There you are, happily minding your Windows 8.1 business, when after a certain Windows update up pops the Get Windows 10 application. This has two boxes: Upgrade now and Upgrade later. You’d think that clicking Upgrade later would just close the window, leaving you free to decide when you want to take the upgrade leap. Not so. The Get Windows 10 application takes you at your word, and downloads 3GB of Windows 10 in the background, presumably so it can nag you with even greater intensity later

The only way not to grab several GB of unwanted files over your 2Mbit/s metered broadband connection is to click the X in the top-right of the window. However, you’re not out of the woods yet. Even if you’ve remained disciplined and calm and have managed to find the secret to dismissing the popup with no adverse effects, the Get Windows 10 icon will stay staring at you from your notification area, daring you to slip up and click one of the big, inviting Upgrade now or Upgrade later buttons and have your operating system destiny whisked out from under your feet. Even if your mouse control is so refined that you avoid clicking on the Icon of Evil, the upgrade application will still pop up to nag you when you first boot to the desktop.

Microsoft has pledged to support Windows 7 until 2020 and Windows 8.1 until 2023. These are still current products, and you shouldn’t be forced to dump them, or at least download gigabytes of data you don’t want, through sleight of hand. Thank heavens, then, that there are bright sparks out there who also find this behaviour irritating. The GWX Control Panel from ultimateoutsider.com/downloads, in just a couple of clicks, will kill the nagging forever

Bit of bother Cybercriminals are coining it in thanks to a new type of malware that enables them to harvest bitcoins – at your expense

THE SUBJECT OF this month’s column came about as a result of a conversation with a friend who works in cyber intelligence for a large global corporate. We often discuss the latest methods used by the bad guys as they attempt to breach his networks, but when he mentioned “bitcoin-mining malware” I will admit to being a little taken aback. This method of conning you out of your cash was certainly new to me.

We’ve long seen compromised networks turned into botnets to run spam email campaigns, but using the computing power you’ve stolen to generate cash directly seems a logical step, and so the bad guys have forced compromised machines to labour in the bitcoin mines to enrich themselves at your expense.

This type of compromise has the potential to be even more annoying to those infected than having your machine used as a spam server. The reason for this is the way bitcoin mining works; the malware could make your whole network slow to a crawl and lead to some terrifying bills.

To explain why this type of malware is so nasty, it’s worth explaining what bitcoin is. It’s one of a number of so-called cryptocurrencies, and its use is becoming more and more mainstream, with everyone from hairdressers to restaurants accepting the virtual currency.

The bad guys can attempt to generate bitcoins from their infected botnets, and then spend them in normal shops: it’s a direct way to generate cash from malware without having to jump through any hoops. The malware writers are helped by the fact that, while bitcoin transactions between bitcoin addresses are

publicly accessible, each bitcoin address isn’t necessarily linked to a real human, making it less likely they’ll be caught when spending their ill-gotten gains. So the baddies love bitcoin. However, we still need to explain why it’s so bad for a home user to contract a bitcoin malware infection.

CHAIN REACTION
At the heart of bitcoin is blockchain technology. A blockchain is the public ledger of all bitcoin transactions that have ever been made. The blockchain consists of blocks that can be thought of as individual ledger or page entries that record each transaction during a certain time period. When that time is up, the block is added to the blockchain.

Each computer (or node) connected to the bitcoin network that is running mining software is tasked with validating and relaying transactions. To do this, it sometimes needs to download a copy of the bitcoin blockchain. It follows that the blockchain is constantly growing as blocks are added to it; at the time of writing, the size of the blockchain is about 50GB. If you’re being taken for a ride by the virus writers, this will take a big chunk out of your hard disk space and bung up your broadband; if you’re on a limited broadband connection, it may also cause you to be hit with a bill from your ISP. More recent bitcoin versions let you mine without the entire blockchain, and this is more likely the approach to be taken by malware writers; most people would notice a 50GB chunk being taken out of their hard disk space.

Mining bitcoins is a very CPU (and GPU)-intensive process. Bitcoin miners constantly process and record transactions as they take place and are competing in a type of race to ‘complete the current block’ in order to win a stash of bitcoins. Each block is sealed off with a hash that is created from all the data in the block. If you were to change anything in that block, it would also change the block’s hash, so anyone verifying transactions would be able to tell that the block had been tampered with.

This verification process is not in itself processor-intensive. However, the total number of bitcoins ever to be produced is set at 21 million, and computers are good at creating hashes. In order that today’s powerful PCs don’t just mine all the bitcoins in a hurry, a degree of complexity is added to the hashing process

BLOCK PARTY
It is the difficulty of the maths problem that regulates the creation of new bitcoins, since new blocks can’t be submitted to the network without the answer. The reward for completing a block is currently 25 bitcoins, and at present exchange rates and electricity prices the power consumed would cost more than the bitcoin reward. If you were to start your own bitcoin-mining operation, and don’t happen to have your own wind farm, it wouldn’t be worth the effort. However, if you’re running a botnet using other people’s PCs and electricity, that isn’t your problem: free bitcoins for you!

Bitcoin and the technology behind it has enormous potential. It provides a way of verifying financial transactions without a central authority; the integrity of each transaction as well as the ledger as a whole is maintained by the network’s users. It’s this feature, together with minimal transaction costs and the fact that the register is decentralised, that has captured the attention of the financial industry.

But no matter how useful the technology appears, the bad guys seem to have found a way to use it to their own advantage. All we can wish for is that the researchers prioritise system security during their endeavours. Here’s hoping

The ageing process As Lenny the laptop starts to slow down after reaching the ripe old age of three,

DAVID ROBINSON
IT’S JUST THREE months since I wished my Lenovo IdeaPad a happy birthday. In laptop years, the trusty IdeaPad is probably already over the hill.

This observation is based on some simple maths. I change my laptop about every three years, provided Microsoft’s updates don’t kill it first. Humans in the UK live on average 81.5 years; extrapolating that to the laptop’s average lifespan puts it in its mid-thirties. That doesn’t sound so bad, were it not for the fact that on a recent Match of the Day, Messrs Lineker and Shearer were discussing the performance of one well-regarded footballer and saying that, at the age of 34, he wouldn’t last much longer.

That would explain why Lenny the Lenovo has been on a go-slow: it’s all down to age. By the way, anthropomorphising the computer in this way is easier than constantly giving the model number – I’m not really into giving objects pet names.

I gave ‘him’ a medical check to make sure the cause wasn’t anything obvious. Hard disk fragmented – negative. All four CPU cores maxed out? Negative. Running out of memory?

Possibly. The IdeaPad comes with 8GB which, you’d think, should be enough for anything. Firing up Task Manager showed there was 2GB free which you’d think would be plenty but, on being told that figure, Keef and Garry went through a teeth-sucking routine worthy of a professional plumber. But here’s a thing. Windows Task Manager says I’m using 75% of the available memory, and lists every running process and the memory each is using. If I add up all the memory being used, the total is less than 1GB, leaving 5GB mysteriously unavailable. Then there’s the other 2GB that Task Manager says I’m not using, so how can I be short of RAM?

For a detailed, though not entirely illuminating, discussion on the topic, see tinyurl.com/ udevmem. Some comments suggest Windows is using the ‘spare’ memory for caching, but sometimes doesn’t release cached memory when it should. If this is true, it would explain why memory usage goes straight to 6GB even after a restart and with no applications running

CALL A MECHANIC
While considering this, I received an email from Serif, whose stuff I’ve used for years. The email was offering a great deal on a suite of utilities called System Mechanic Pro (SMP) for the measly sum of £23. SMP promised to speed up my computer by a variety of means, including cleaning up the Registry and, on the fly, optimising memory management, disk writes and CPU usage. What’s to lose? Especially as Serif offers a no-questions-asked 30-day money-back guarantee.

SMP turned up on a DVD by old-fashioned snail mail, and the packaging revealed it had been developed not by Serif but by an outfit called Iolo. Installation was easy and SMP immediately set about analysing the system. It got rid of 100GB of disk rubbish and offered to tweak the internet settings to improve speed. It also backed up then cleaned and defragged the Registry.

So far, so good. SMP also comes with its own anti-malware features. This turned out to be not so good, at least from a performance point of view. System speed was worse than when Lenny was running the pre-installed McAfee software, which I’d uninstalled after two weeks of frustration. So the anti-malware was disabled and I reverted to Defender, which resulted in a partial improvement.

SMP comes with real-time monitoring and optimisation features. One aims to improve memory usage, while another manages disk writes in a way that prevents fragmentation, as well as timing the writing process to occur when the impact on system speed will be lowest. In desperation I turned those features off too. Guess what? With the speed optimisations off everything ran much more quickly. That rather defeats the purpose of the program, so I asked Serif for a refund. True to its word, Serif made a prompt and full refund to my credit card.

PAGE TURNER
Following up on the ‘memory use doesn’t tally’ problem, several forum posts indicated this could be down to problems with the pagefile(s) not being cleared properly of old entries. I followed the instructions at tinyurl.com/ udevpagefile to force clearing these out on a full restart and then rebooted, hoping to see a fall in memory use. The shutdown took a full 10 minutes and, on restarting, I went straight into Task Manager, which duly reported memory use of 70%. With no applications running! Back to the drawing board, then

On a more cheerful note, the swap from the BlackBerry to the Samsung Galaxy A3 (Under Development, Shopper 335) has gone well. The new phone has been anthropomorphised to ‘Sammy’, and I can vouch that it fully lives up to the five-star rating given in Shopper 331.
Sadly I think the lifecycle of a smartphone is even shorter than it is for laptops. In phone years Sammy’s already a teenager and, by the time you read this, will be heading for 30. At that rate it won’t be long before he’s joining me getting email adverts for care homes and funeral plans. Life is short – don’t waste it!

Wednesday, April 13, 2016

7 Free Email Marketing Plugins For Wordpress

If you have a Wordpress based website, then try these great email marketing plug-ins to promote your content

Every online business today requires email marketing. It’s an effective method to directly reach out to your prospective customers to solicit sales, donations, etc. If done right, email marketing can result in good response, something that every online business needs today. Here are a few email marketing plug-ins for Wordpress to start with.

MailPoet Newsletters

A popular free email marketing WordPress plugin to create newsletters, automated emails, posts notifications and autoresponders. It also provides a signup widget to capture subscribers. You can create newsletter by dropping your posts, images, social icons in your newsletter. The free version is available if you have up to 2,000 subscribers.

Features:
• Drag & drop newsletter editor
• Autoresponders
• Send emails to your WordPress users
• Start collecting subscribers in 2-clicks with our sign up widget
• Single or double opt-in, your choice
• Get stats for your newsletter: opens, clicks, unsubscribes
• Drag and drop subscription form designer
• Sending newsletters in the free version is limited to 2000 subscribers and more

MailPress

Mailpress is very popular newsletter plugin and welldeveloped newsletter plugin. You can style your HTML and plain text emails with dedicated themes and templates. It provides full control on your newsletters.

Features
• Style your HTML and plain text emails with dedicated themes and templates.
• Double opt-in subscription.
• Subscriptions to Comments, Newsletters/Post notifications and even to Mailing lists.
• Newsletters/Post notifications on a per post, daily, weekly, monthly basis.

Easy Sign Up

This plugin generates a customizable HTML thanks message that is sent to the visitor, the visitor’s email and name are sent to an email address of your choosing. A possible use is collecting email address for a newsletter or leads for your sales force before redirecting to a brochure.

Features:
• Email address collection
• User redirection
• Auto-responder
• Lead collection
• Squeeze Page

ALO EasyMail Newsletter

ALO EasyMail Newsletter is a plugin for WordPress that allows to write and send newsletters, and to gather and manage the subscribers. It supports internationalization and Multilanguage formats.
Features:
• Collect subscriber details
• Import/export subscribers from CSV file
• Create and manage mailing lists
• Newsletter themes
• Allow to search, delete, edit subscription to mailing lists
• Choose the roles that can send newsletter, manage subscribers and settings
• View sending a report
• Bounce management
• Multilanguage

SendPress

It is an easy newsletter WordPress plugin easy to use and does not require a third party system. Create newsletter templates with your style and edit content just like you would a post in WordPress. You can easily import post content from your site and schedule newsletters to be sent at the right time.
Features
• Unlimited Subscribers
• Unlimited Responsive Newsletters with tracking
• Customizable subscription widget, page or custom form
• Sync WordPress roles to newsletter subscriber lists
• Html and Text versions of Newsletters
• Customizable Newsletter Templates
• Stat tracking for each email: clicks, opens and unsubscribes.
• Scheduled Sending of newsletters

Sendit Newsletter

Sendit enables you to send newsletters and collect
subscribers from your blog. You can manage one or more lists and put the subscription form via a shortcode in post/pages or use the Sendit widget. You can extract content from post or pages or create your own content to send to subscribers, now also with featured images. Furthermore, you can edit template for each mailing lists by just writing some HTML and CSS code on header and footer.
Features
• Add a subscription widget form in your sidebar or pages
• Mailing list and subscribers management ajax powered
• Double opt-in subscription widget
• Custom post type integration
• Send your posts to your readers with featured image
• Build and send newsletter within WordPress
• SMTP integration (works great with external SMTP services)

Contact Form 7 Newsletter

Contact Form 7 is a very popular plugin and you can easily integrate email marketing with it by using this plugin. When users contact you, they get added to your newsletter. It has an option to send HTML mail to registered user as well as to comment posted user.
Features
• Add contacts to multiple lists at once
• Sync form fields to Constant Contact fields, including your Custom Fields
• Add a newsletter opt-in checkbox to your form

Nine Freemium Visual Online Marketing Tools

If you are looking to create Photo collages, infographics, business cards, or email headers, then these tools will help you

There are plenty of online options available for creating compelling graphics, images or memes for your website, blog or social media promotion. Here we have identified nine great online tools that offer free and premium options for creating high-quality designs

PiktoChart
PiktoChart

It helps you to create Infographics to visualize important information on social media and blogs. PiktoChart offers a free account for creating some quick infographics but if you want more in-depth features than it’d be worth to upgrade your account to utilize all that Piktochart features it offer. It helps you to create infographics, reports, banners and presentations also you can Embed videos from Youtube and Vimeo in your design

easel.ly
easel.ly

Easel.ly is a website that offers free infographic templates and design objects which users can customize to create and share their visual ideas online. It offers dragging and dropping design elements, and users can either choose a template from their library, or they can upload their own background image and start from scratch

HubSpot’s Free Infographic Templates
HubSpot’s Free Infographic Templates

It offers 15 free infographic templates in powerpoint to create great visual content. With this pack of free infographic templates, you can create professionallooking infographics and save hours of time in the process. You can easily customize these templates them to fit your company’s branding

FotoJet
FotoJet

It is a great tool that lets you create classic collages by uploading photos from your computer or from Facebook. You can choose your design from hundreds of their collection.

Visme
Visme

Visme allows you to create interactive presentations, infographics, and other engaging content. With tons of templates and a huge library of free shapes and icons allows you to creates infographics, presentation, animations, ad banners, and custom layouts.

Canva
Canva

Canva is a kind of place where you can fulfill all your marketing needs from Facebook posts, and cover to A4 documents and printable cards. There are predefined templates available on this website, simply choose them and select the type of document you want to create. It is easy to learn and has tons of free and paid images as well as templates for users’ convenience.

Fotor
Fotor

This App is available online via browser as well as on mobile devices such as Android or iOS. It is a comprehensive editor, designer, and photo enhancer tool. Simply upload your images and create your design by using tools it provides such as editor, cropping and exposure, curves and more including layout, text, shapes, and stickers.

BeFunky
BeFunky

This platform allows you to design different graphics elements for online events, small business websites, blogs, and social media platforms. It also offers quick tutorials which give a brief of all the features it provides. The app offers templates for a range of applications including business cards, letterhead, and more

PicMonkey
PicMonkey

It is a free online photo editor that offers features such as editing and touching up images, making collages, and tools for creating designs from scratch.

6 Free Point Of Sale Software For Small Businesses

customer or retailer, then there are some good free Point of Sale Software with good graphical interfaces, support for touch screens & ticket printers, barcode scanners, etc available. We discuss the six popular ones.

uniCenta oPOS
It is a multi-lingual POS (Point-Of-Sale) application designed for Touchscreens. It supports industry standard hardware and is capable of running on display sizes from as little as 800x600 upwards.


Installing uniCenta oPOS is simple and fast and it comes packaged with its own built-in Apache Derby Embedded database. It’s also multi-terminal, multilocation and supports a range of proven commercialgrades databases such as Apache Derby Client/Server, MySQL, HSQLDB, PostgreSQL and Oracle 11g.

ProffittCenter Proffittcenter is an Electronics at the Point of Sale program with a good sales screen and intelligent adaptive ordering system. ProffittCenter EPOS is another completely free POS system and is like a cash register – it takes money, runs discounts etc. Also, it has capabilities of reports and some inventory management. ProffittCenter is actually a great solution for merchants who are new to POS software. It’s got a great user interface, and it has the basic functionality to allow a new user to learn how to operate and set up POS software.

Floreant


It is an enterprise Grade Open Source Restaurant Point of Sale portable application. It can run from Pen drive, Linux distros, Mac 10.4+ and Windows XP to 8.1.(Requires Java 7+). It cab be used as single cash terminal with embedded database or multiple terminals in a client-server model. It supports a wide range of Databases and is ready to connect with Oracle and MSSQL. Supports Commercial free plugins for Inventory Control, Transactions including Purchase, Move, Wastage, restocking levels, Warehouse for Raw material and Finished items

Openbravo Java POS
Openbravo Java POS is a point of sale application designed for touch screens, supports ticket printers, customer displays and barcode scanners, supports different type of hardware, cash drawer and has inventory. 


system written in the PHP language and suitable for small and medium stores. It uses MySQL as the data storage back-end and has a simple user interface. It has a master database for customer, sales, supply, employee and provides flexible reporting. However, being a web based POS it has limited support for POS printer and cash drawer.

POSper


POSper is a Point Of Sale (POS) System designed for small businesses. It supports a wide range of hardware and databases. It offers Intuitive touch screen operation and user-oriented design for retail and restaurants. Also, it supports multiple devices such as printers, scales, cash drawers, scanners and card readers

Before You Invest In Erp6 Things To Know Before Starting An Online Business

6 THINGS TO KNOW
Did you know online sales are snowballing at a faster pace than traditional offline retail sales, gathering $190 billion in revenues? For about 206 million shoppers, this was the money spent online last year and the figures are mounting every day

How interesting the stats are! Because of all these facts and figures, it’s no surprise that the burgeoning tycoons and the prevailing small businesses are whirling to do business online.

But don’t get carried away by these numbers if you want to take your business online. Maybe you are ready for the funding, have planned everything about the cash flow, even your inventories are managed, and most of all, your marketing campaign is all set to get launched, but still there is a lot more that you must know before proceeding.

Here are 6 things you all must know before starting a small business online. Let’s begin

Effective Marketing Tactics Help Increasing Sales
According to the recent studies 49% small business owners are not even certain of the effectiveness of their marketing efforts, and 14% are aware that they’re not.

It’s strange, but true that only a minority of small business marketers use marketing tactics that are effective. It is very important for all beginners to efficiently promote brands, build preference as well as increase sales using various digital marketing techniques thereby correctly reaching to potential customers.

Remember!
You can make use of marketing channels like word of mouth, SEO and Online Local Directions, which are effective in attracting new leads by 28%, 20% and 15% respectively.

Ignoring Lead Generation will Affect Customer Acquisition

Did you know in 2016, 1 in 2 online small business owners will care about driving sales, but only 1 in 3 will pay great attention to the lead generation?

There is no denying that sales are the topmost concern for any business online and small businesses are no exception. Just like revenue and profits are important for the growth of the small businesses, collecting and tracking leads are equally significant. This is all because online leads generation is beneficial for creating customer acquisition programs and for list building.

Remember! You can make use of online lead generation techniques such as Search Engine Optimization (SEO), Pay per Click (PPC) Advertisement, Networking, and Social Media Marketing, and Solo Ads to name a few keeping an eye on their effectiveness for your business.

Use Predictive Analysis To Kick The Financial Barriers
As per the recent reports, 30% of high-performing small business service teams are already using predictive analytics. No one can deny that not every product is sell-able on the internet. So, it’s important for you to analyze everything and so start with recognizing the success rate of your product and the location so as to easily grab customers online. Above all, it is important to research about the magnetism for your customers and keep an eye on what all your competitors are up to. The reason why predictive analysis is significant is that this can avert the financial impediments, dreadful crusades and crying patrons.

Remember! Also, even if you are having a reliable hosting and a website to put your business out there, keeping an eye on your online presence is a must. So, it’s important to be consistent with your updates. Since you are aware of everything that’s happening, your business will be many steps ahead of others

Social Media Marketing Increases Exposure According to the stats, 60% of small business marketers say that social media advertising is very effective.
Moreover, as per the recent studies, 96% of surveyed applicants make use of social media marketing and 92% of them unwaveringly agree that it is important for their business. So, how can you skip on this? It’s imperative for you to know that social media aids in offering “increased exposure.” Along with this, it helps in building brand for your small business and cuts on the marketing expenses due to which your sales upsurge over time.

Remember! Go out and become friends with platforms like Facebook, Google+, Pinterest, Twitter and others. Start with a social strategy, recognize your goals (increasing site traffic, building conversions, etc.), plan accordingly and don’t ever forget to gauge your growth towards your specific goals.

Website Design Aids Marketing and Branding Efforts
Did you know 31% of the online small businesses revealed that they don’t have a responsive website design?

It is very significant to bear in mind that as a small business, the website is a vigorous part of the marketing and branding efforts. It’s important that your website is not only selling the product or services but is also answering the questions visitors are coming with. And in case, you designed a wrong website, at first, you will easily drop thousands of dollars and then eventually, you will mislay even more money in potential revenue, which you would have earned from a well-designed, properly functioning website.

Remember! Make sure that you don’t go overboard with the design of the site. Plus, also, keep an eye on offering a clear call to action. Don’t ever incorporate stale content. In addition to this, your website must not lack the mobile compatibility and make sure that your social media buttons are not broken.

Pick The Right Payment Gateway To Reach Greater Audience

You will agree with my point that an online payment gateway can offer your small business an amazing exposure to even a greater audience, but only the time you have opted for the right one. More and more users are happy enjoying online shopping since it is easier. With an easy payment gateway, you will be capable of gaining more customers exposing your products to a completely new foundation of patrons independent of the geographical boundaries of your store. Instead of relying blindly on just the conventionally used payment gateways that may give you a hard time dealing in thousands of dollars, give a try to gateways like InstaMojo, Citrus Pay, CCAvenue, PayZippy, and others to close the deal.

Remember!
The major things that you need to take into account before deciding on what payment gateway options to opt for are first, the transaction fee; secondly, the type of cards and thirdly, you must be clear of the on-form payments.

The Final Take!
Ample of information keeps on spurting all sorts of statistics and breakthrough marketing updates, which sometimes are way too perplexing. Stop scratching your head now, look no further, grab a cup of tea or coffee and start working on the discussed six things - trust me your small business online will do wonders! With this, I take your leave hoping that this post has helped you.